The main answer to why a business should want to manage its online reputation is because most every adult carries a smartphone they use to access information, to shop, to get referrals and stay connected. Since our world is so web-based, it is crucial to have an online reputation that can easily be found and has positive reviews that flow in on a regular basis with a high rating.
There are many reasons to manage your business’ online reputation. This article will address 3 for now. Part 2 has three more reasons.
Reasons to Monitor and Manage Your Online Reputation
Word-of-Mouth Referrals are Trusted
Any business owner knows that the best referral is a word-of-mouth referral. People trust their friends’ opinions about where to eat; where to get their haircut; who should roof their home; etc. Word-of-mouth referrals carry more clout than an ad or a lone standing website.
Word-of-Mouth Referrals Spread Fast
If you had a fabulous dinner at a local restaurant wouldn’t you tell every one of your friends about it the next time you hung out with them? I would. Guess where your friends are going to make reservations for their next dinner out? Right! The great restaurant you just told them about. And, it snowballs from there. And, it’s quick especially if you have your method to do this set-up correctly.
Identify Unknown Listings Under Your Business Name
Just like it is a good idea to look at your credit report periodically to make sure your personal identity hasn’t been hacked or wrong information is out there you MUST DO THIS FOR YOUR BUSINESS’S online reviews. There may be review sites that you haven’t claimed, someone else is using your business name, or there are reviews you need to respond to. This is one case where ignorance is not bliss. You must be ‘in-the-know’ about what is being said about your business online.
I’ll show you the customer search process–you’ll be surprised.
Or, if you’re ready to move forward, I’ll put together a free, brief report for your business to show you what potential customers are finding out about your business on the web. Just click here to schedule a time when I can walk you through it. FREE! I like sharing information of value to help you succeed.
Do you need help setting up an automated online review system so your customers are filling the Yelps, Googles and Angie’s Lists of the world with positive reviews?
Michele, and her team at Daae Consulting, can help you with a full-service online review management system. We’ll show you how to double your word-of-mouth referrals with positive online reviews. Give us a call at 929-242-9565 or visit: www.micheledaae.com
With over 25 years of marketing, merchandising, and fundraising experience, Michele is now consulting non-profits and women owned businesses to market in a meaningful, result-oriented way. Her main base is in Colorado, USA. She’s a foodie, world traveler, and happiest at home with the people she loves.